To create a website for our artist !NFLUX we used 'Wix', a free online website designer. Based on our previous research we feel it is necessary that we take the 360 degree marketing angle to appeal and reach our mainstream audience. The website should be easy to navigate and have aesthetics which you would easily relate to the band. We will include links to the home, !NFLUX, gallery, video, competition/events and shop.
Upon entering the site's URL, you will first go to a page of simply an image of the band in action and looking incredible with just a link saying "ENTER SITE" and links to !NFLUX's pages on social networking sites, Facebook and Twitter. We chose these sites since we know that the majority of the core target audience use the sites. Since 80% of 16-24 year olds both male and female use social networking sites, it is a very cheap method of advertising and creating a huge online hype about the band.
We feel that fan interactivity with the band and the site is vital in attracting new audiences and so not only will there be a link to Facebook and Twitter on every page, but there will be the opportuinty to download the album, images, wallpapers, videos and purchase other merchandise surrounding the artist. There will be free samples of some items, however the audience will have to pay for everything else via website.
A significant part of our audience interactivity is our competition. We researched that Pendulum held a competition when releasing their latest album 'Immersion' where they allowed the audience to download the individual components of a track for free and use there own editing software to mix the track together and submit their mix. The best track was released in the album. We are going to provide a competition of similar nature to our audience via the website because this music is contemporary and largely produced at home. By using Web 2.0 to our advantage, we could attract audiences through the user generated content produced and submitted and the overall interactivity between the band and the fanbase.
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